4/21/2008 - Customers surf between fashion worlds, break up the culture and identity of brands and merge them with other sectors and genres to express their own identity. This new hybrid fashion is presenting designers with a great challenge: how can you design variety instead of uniformity, collages instead of decals, flexible offers instead of rigid styles and still create a clear design statement? What do new, visionary strategies for fashion in the 21st century look like? The European Fashion Award - FASH 2009 - is searching for answers under the title "New Diversity".The European Fashion Award "Fash" has been presented by the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation) - SDBI annually since 2005. It was honored by the location initiative of German government and business world "Germany - Land of Ideas", as a "Selected Landmark 2008". The SDBI was founded by the fashion entrepreneur Klaus Steilmann in 1978. The goal of the non-profit foundation is pioneering promotion of talented young people.
